No, this Freelance Copywriting is not a brick and mortar business.
But it is a business that is built up, like a wall, and it requires a foundation and a lot of work.
The bricks are a relatively strong writing skill-set. The mortar is the work we put in prospecting. And once that foundation is laid, there's no telling how and when it will pay off.
Example: I just heard from a designer that I prospected almost two years ago, and barely-if-at-all kept in touch with over that time. He's pitching his services to re-design a website for a client, and wanted to include my services in the deal. I made my pitch, and he made his. Very doubtful that this one will happen: apparently the company has new creative directors who aren't keen on making the investment.
But it's great to know that my foundation is strong and getting stronger.
BW
Friday, April 10, 2009
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