Falling Out Of, And Back Into, Your Groove

I made a deal with myself before President's Day weekend. I would hit 500 contact e-mails, and then I would take a long weekend.

I worked my ass off and did it. Sent off my 137 e-mails, and spent 3 days in Death Valley. No computer access the whole time.

I came back, and nothing. No responses. Not a single one. And none came in that week, either. I took that week off from sending out prospecting e-mails. Then one week became two.

This week, I set an even more ambitious goal for myself. Over the month of March, I would send out another whole 500 e-mails, for a total of 1,000 contacts made. I sent out 30 on Monday, 10 on Tuesday. Still nothing. Last night, I couldn't muster up the enthusiasm to do any marketing. I made myself send out one, single, solitary e-mail, and then I went to bed early.

This morning, I got a response, from that specific e-mail. Not a "Thanks, we'll keep you in mind" e-mail, but the ever-coveted "Hey, I was just thinking of contracting out some copywriting work, here's the paramaters, shoot me back a proposal."

So yeah, sometimes you just need to make yourself send out that one e-mail.